You're paying to acquire customers you can't keep.
We build you a Retention Engine you own: it wins the right customers through content, paid, and outbound, then finds where you leak them and fixes it, so the ones you win actually stay. I run it on my own business, in public.
Wins customers, keeps the revenue.
Trusted by teams and leaders at
Two motions, one engine you own
Bring the right customers in, then keep them. Tools do one. The engine does both, and a human governs every send.
Bring the right customers in
- Content that compounds attention into pipeline
- Paid that pays back, measured to the revenue
- Outbound that starts real conversations, a human on every send
Stop the leak, so they stay
- Watch the five retention signals on your own stack
- Find where customers and revenue drain away
- Fix the leak, so they stay and expand
Five signals. One engine that watches them all.
Revenue does not leak in one place. It leaks across five signals. The engine reads every one, finds the drop, and fixes it, on your own stack.
Activation
Did the new customer reach the first real win. If not, they never come back.
Engagement
Do they keep coming back and using it, or quietly drift away.
Expansion
Do accounts grow, upgrade, and add scope, or stay flat.
Churn risk
Are the warning signs showing before they cancel, while you can still act.
Advocacy
Do happy customers refer and return, or does the goodwill go nowhere.
The loop that fixes the leak. Hover any step to watch it run.
Step 01 · Watch. Every product and account move is a signal: a stalled onboarding, an account going quiet, a renewal at risk. The agents watch them on your own stack and score which need action.
The customers come in. They do not stay.
You are told to pour more into the top of the funnel. The bucket leaks. Customers sign up and drift, trials stall, retainers quietly lapse, and buying more traffic just papers over it. I kept watching this on my own funnel: with nothing measured, you cannot see where the revenue drains away. So I built an engine you own that finds the leak and fixes it.
- Customers sign up, then quietly drift away
- Trials and onboarding stall before the first real win
- Accounts stay flat when they should be expanding
- Churn shows warning signs you catch too late
- Nothing is measured, so you cannot see where revenue leaks
It runs on signals, in a loop
Every customer move is a signal: a slow onboarding, a feature never adopted, an account going quiet, a renewal at risk. The agents watch the five signals, fire the fix, find where revenue leaks, fix it, and loop what worked back in, so retention compounds instead of resetting. You govern every send. It is the exact loop I run on my own business, in public.
Watch the signals, live.
Every product and account move is a signal: a stalled onboarding, a feature never adopted, an account going quiet, a renewal at risk. The agents watch them on your own stack and score which ones need action.
The signal fires the retention move.
A signal at risk triggers the right response: the message, the save play, the next step, built in your voice and matched to what that customer just did. No generic blast.
See exactly where the customer drops.
Read the lifecycle stage by stage, on your real data, and flag every place customers and revenue leak, with the cause and the fix. This is the audit the rebuild starts from.
Rebuild what keeps them, wherever it leaks.
Not just a page. We rebuild whatever the signal needs, the onboarding, a lifecycle flow, or a save play, in your voice, with proof beside the ask and one clear next step. Built with you, on your own stack.
What kept them feeds the next cycle.
Every save and every expansion becomes fresh signal the loop learns from, so each round sharpens the next. Retention compounds instead of resetting.
One loop. It compounds every cycle.
You stay the governor. Nothing ships without you. The agents run the loop; you own it.
Built for B2B growth, marketing, and product leaders
B2B growth, marketing, and product leaders
You own a conversion, pipeline, or retention number with a lean team, whether the title says growth, marketing, or product-led growth. Win the right customers and keep them, on agents you own, without more headcount.
Fractional and independent consultants
You serve B2B clients on your own. Run the acquire-and-keep agents on your own pipeline and for your clients, and grow without trading more hours.
B2B SaaS teams going up-market
Your mid-market motion stalls at the enterprise buying committee. We build the account agents that convert the committee. Phase 2, by application.
Why teams work with AI Strategy League
Agencies, tools, and courses help you acquire. We build you the engine that keeps the customers you win, and you own it. Not a black box you rent, not a tool you run alone. A system built on your own voice, measured at every stage, from a team with the track record to prove it.
Work with usOperators, running their own growth
Founders, consultants, and marketers who built the system on their own business.
"Hands-on and interactive. Good at showing that it is possible to build a stable context structure and then interesting content from small everyday snippets like transcripts."
Maibritt Harritz Grosen, Chief Operations Officer, ClearwaterThe stable context structure decides everything downstream: whether your agents sound like you, or like generic AI written for everyone and therefore no one.
"Really useful course, whether you're new to AI agents or already have some experience. It meets beginners where they are and still gives intermediate users real depth. You walk away with working agents you can refine and start using right away."
Geraldina Scarascia Olson, Fractional Marketing LeaderA fractional leader who left with working agents, not notes.
"For the past few months, Grace has been helping me launch my data science consulting business. She has shown me practical ways to get in front of customers and clearly communicate the value I provide. What stands out is how structured she is. She doesn't hand you a pile of ideas and wish you luck. A few months ago I had no clear path for turning technical credibility into a client-facing business. Today I have a marketing plan, a public presence, and a pipeline of opportunities."
James Mott, Founder, James Mott Consulting (ex-IBM)A founder-consultant who turned deep technical credibility into a marketing plan, a presence, and pipeline. That is the front door working.
Teams, on the account-based motion
Leaders running the account research, the committee messaging, and the CRM behind it.
"Grace did a great job providing an overall framework for how to set goals for AI projects, define workflows, and establish governance. She combined this with live demos on building agents for surfacing prospects that match your ICP, establishing an outbound sequence of LinkedIn or email communications, and developing content for various platforms."
Craig Premo, Director of Marketing, RosmanSearchGoals, workflows, governance, agents that surface prospects matching your ICP, and the outbound behind them. That is the agentic growth system, listed back to us by a Director of Marketing.
"Thank you for collaborating and sharing your expertise on our project, GenAI Account-Based Marketing. It has been a pleasure working with you, and we look forward to future collaboration."
"Grace is an inspiring leader with a real gift for making complex ideas feel clear and approachable. Whether you are just starting out or looking to take things to the next level, her guidance and insights are incredibly valuable. I would highly recommend her to anyone looking to deepen their understanding of AI strategy or leadership."
Toey Chitmanasak, Regional CRM & Data Manager, MichelinShe runs CRM and data regionally at Michelin, the kind of leader who can tell a real system from a demo.
Three ways in
Audit where your buyer and product signals leak, build and run the whole loop with you, or install the enterprise ABM motion for your biggest accounts.
Find the leak
A one-off audit of how you acquire and keep customers: where every customer and every dollar leaks, and the exact fixes. A clear plan in days, credited to your first month.
See the Revenue Leak AuditWin and keep, on repeat
The whole loop, acquire and keep, built and run with you, every stage measured, on a system you own.
See the Retention EngineWin the buying committee
For B2B SaaS teams whose mid-market motion stalls at the enterprise buying committee. The account research, messaging, and GTM that move the committee, done with your team.
See Enterprise ABMWhat you are actually thinking
Primarily B2B growth and marketing leaders, and product-led growth PMs, who own a conversion or pipeline number. Also the fractional and independent consultants who serve them, and, at the top end, B2B SaaS teams going up-market to the enterprise buying committee.
Yes. Everything is directed in plain language, no code. Where code is involved, AI writes it and we teach you how to direct it. The method, context and specs before build, is exactly what makes the output good.
It runs on Claude and your own stack: your site, your CRM, your accounts. We build the agents where your work already lives, connect them to the tools you use, and hand everything over. Nothing depends on a platform of ours.
There is no engineering project. You start with a free session, then we build the system with you in plain language over a handful of working sessions. You see the first pieces working early, not after a three-month implementation.
Grace led web, product experience, and conversion inside Microsoft and Canon: up to 50% month-on-month conversion uplift through A/B testing and UX experimentation, and more than $2B in revenue influenced. She now runs her own business on the exact system we teach, in public.
Because we measure it. Analytics on every page and journey, conversion tracked stage by stage, and the CRM watching every lead. You see what converts and what leaks, not a vanity dashboard.
You own it. Every agent, prompt, and playbook is built on your own stack and handed over. When we are done, the capability stays with you, and it compounds on the next project.
You do, and yes. Every agent runs on your own accounts, not ours, so your data never leaves your control. A human approves every send, and nothing publishes itself. You keep the governance, always.
Yes, as a separate engagement. For B2B SaaS teams whose mid-market motion stalls at the buying committee, we run Enterprise GTM and ABM, by application. It is the top of the ladder, reached by referral, not the starting point.
Bring your funnel. We build the loop.
See the three ways to work with us and what each costs, then apply. No call required to see the price, and you leave with something working, not a deck.