Your mid-market playbook does not land in enterprise.
You have the named-account list. You have a motion that closes mid-market. Neither one moves a committee of seven people who each read the deal differently. I build the account research, the messaging, and the GTM motion that does, in your voice, on agents you own.
I built and ran this from inside Microsoft, Pfizer, and Canon. I have been in the committee, not pitching to it.
The product growth agent flywheel
Five agents in one loop, with evaluation and governance in the middle. It compounds every cycle.
Better research makes sharper content.
Paid media amplifies it to the right buyers.
That warm reach trains smarter outbound.
Smarter outbound feeds richer CRM data.
Richer data sharpens research again.
Keynote and chair
Enterprise deals stall because nothing speaks to the whole room.
The motion that closed mid-market was built for one buyer with one problem. Enterprise puts five to seven people in the room, each measured on something different, and any one of them can end it by staying quiet. Generic content does not move that room. You already know this. It is why the list is sitting there.
- You built the named-account list, and there is nothing behind it
- You hired the first enterprise rep, and the pipeline has not followed
- Outbound into enterprise went out, and came back silent
- The content converts SMB and dies in front of a committee
The Committee Method
Five moves, in order. This is what I learned running enterprise GTM from the inside, turned into something you can run on your own accounts.
- 01
Map the committee
Five to seven people decide, and each one is measured on something different. We name every seat in the room, what they are judged on, and which one quietly kills the deal.
- 02
Research the account
Not firmographics. The actual trigger: the stalled renewal, the competitor already inside, the reorg that just changed who signs.
- 03
Build the argument per seat
The CEO, the VP of Growth, and the Head of Demand each get their own case. One deck aimed at everyone persuades no one.
- 04
Ship it in your voice
Agents run the volume across every asset the account touches. You approve every send. Nothing goes out on its own.
- 05
Track it to the deal
Which asset moved which account, and where it stalled. Pipeline, not likes.
Most ABM starts at step four and wonders why the room stays quiet. The first three moves are the ones that decide whether the fourth lands.
Three people have to say yes. Here is what each one gets.
This section is the deliverable. Account-and-persona-specific messaging is what you are reading right now. Forward this page to the other two and watch whether they find their own answer.
Founder or CEO
Is this a real bet, or another expense?
The arithmetic on your named-account list, against the cost of the alternative. One ABM hire runs $180,000 loaded before they have shipped anything.
VP of Growth or Marketing
Does this make my number, or make my life harder?
It plugs into the motion you already run. I will tell you what it replaces and what it does not touch, before you sign.
Head of Demand or ABM
Is this real ABM, or content marketing wearing a badge?
The account research, the message matrix per persona, the CRM mechanics, and who governs every send. Judge it on the artifacts.
I have been on the other side of the table.
I built and ran enterprise go-to-market from inside Microsoft, Pfizer, and Canon. ICP research and buyer interviews, full-funnel work, conversion, performance marketing, and the account-based motion itself. I have not been their agency. I have been the person in the committee, watching a vendor deck fail in real time because it was written for a persona instead of a person.
That is the whole offer. Not a template. Fifteen years of knowing how the room actually decides, run on your accounts, with agents doing the volume and you governing every send.
Three ways in. Test me before you commit.
Nobody signs an $8,000 retainer off a website. Start with the audit, see how I think, then decide.
Enterprise GTM Audit
Your funnel, your ICP, and your named-account list, read by someone who has run this inside enterprise. You leave with the map, whether or not we work together.
$2,500, one-off
Enterprise ABM
The messaging layer, running. Account research, per-persona content, and committee messaging across your named-account list, in your voice, on agents you own.
$8,000 / month, 3-month minimum
Enterprise GTM OS
The whole motion. ICP research, funnel audit, conversion, performance marketing, outbound, CRM, and governance, run across the list. By application.
From $15,000 / month, quoted on the call
What else you could do with the money
Worth being honest about. Sometimes one of these is the right call.
Building your own pipeline, on your own?
Pipeline OS is the same thinking, productised. Positioning, the agent team, and the distribution system, built for independent builders and operators. You run it, with my systems. No retainer, no calendar dependency, no agency.
What people say after training with me
These are from workshops and coaching, not enterprise ABM engagements. I would rather label them accurately than let you assume.
"Incredibly useful. Grace really knows her stuff. Makes it much easier to apply rigor I can count on to everything I do."
Workshop
"This course put structure around things I'd been doing by feel. Grace's frameworks build on each other, every module sharpened the last."
Workshop
"Really useful, whether you are new to AI agents or already have some experience. It meets beginners where they are and still gives intermediate users real depth."
Workshop
"Hands-on and interactive. It shows you can build a stable context structure, then interesting content from small everyday snippets like transcripts."
WorkshopWhat you are actually thinking
Because I have not been the agency. I ran enterprise GTM from inside Microsoft, Pfizer, and Canon, which means I have sat in the committee your reps are trying to reach and watched the vendor deck fail in the room. What I cannot show you is a wall of enterprise logos, because the work was done inside those companies and under NDA since. What I can show you is the method, the artifacts, and a $2,500 audit that lets you test me before you spend anything real.
Because you are hiring one operator, not an agency floor. There is no account manager between you and the work, and no team to feed. Demand Conversion starts at $10,000 a month. Strategic ABM starts at $20,000. The work is comparable. The overhead is not.
Enterprise ABM is the messaging layer: account research, per-persona content, and committee messaging across your named-account list. Enterprise GTM OS is the whole motion: ICP research, funnel audit, conversion, performance marketing, outbound, CRM, and governance. Land with ABM, expand into GTM OS when the message is proven.
You own it. Every agent, prompt, and playbook is built on your own stack and handed over. When we are done, the capability stays with you.
A fair question at this price, and one most boutiques dodge. Everything runs on your accounts, not mine. The system, the context files, and the agents are yours from month one, so the work does not stop if I do. We agree the continuity terms before we start.
No. You will notice I do not name a single client, or publish anyone else internal structure, anywhere on this site. What I sell is my own judgment on how enterprise committees decide. Not other people confidential information. That rule protects you too.
Land in enterprise, or find out why you are not.
The audit is $2,500 and you keep the map either way. If it turns out you do not need me, I will tell you that on the call.