Agentic Enterprise GTM for predictable pipeline
Your mid-market motion does not move a committee of seven. We build the account research, the messaging, and the GTM that does, in your voice, on agents you own.
Grace built and ran this from inside Microsoft, Pfizer, and Canon. She has been in the committee, not pitching to it.
The enterprise GTM agent flywheel
The agent team in one loop, with evaluation and governance in the middle. The whole loop is the ABM motion, and it compounds every cycle.
The signal says which accounts are live now.
Research names every seat in the room.
Paid warms the committee before you arrive.
Outbound lands on a room already reading you.
The stall map sharpens the next signal.
Keynote and chair
"What sets her apart is her strategic insight into how AI can be practically used to drive real business outcomes. She bridges the gap between innovation and implementation."
Michael Hughes, Head of Conference, AI & Big Data ExpoEnterprise deals stall because nothing speaks to the whole room.
The motion that closed mid-market was built for one buyer with one problem. Enterprise puts five to seven people in the room, each measured on something different, and any one of them can end it by staying quiet. Generic content does not move that room. You already know this. It is why the list is sitting there.
- You built the named-account list, and there is nothing behind it
- You hired the first enterprise rep, and the pipeline has not followed
- Outbound into enterprise went out, and came back silent
- The content converts SMB and dies in front of a committee
The Committee Method
Six moves, in order. What we learned running enterprise GTM from the inside, turned into something that runs on your accounts.
- 01
Read the signal
Not every account on your list is in market this quarter. We watch for the change that opens the window: the first Solutions Engineer req, a new VP of Enterprise Sales, the pricing page that quietly added "Contact sales". Signals, not firmographics.
- 02
Map the committee
Five to seven people decide, and each one is measured on something different. We name every seat in the room, what they are judged on, and which one quietly kills the deal.
- 03
Research the account
The stalled renewal, the competitor already inside, the reorg that just changed who signs. The specifics that decide whether a message lands or gets deleted.
- 04
Build the argument per seat
The CEO, the VP of Growth, and the Head of Demand each get their own case. One deck aimed at everyone persuades no one.
- 05
Ship it in your voice
Agents run the volume across every asset the account touches. You approve every send. Nothing goes out on its own.
- 06
Track it to the deal
Which asset moved which account, and where it stalled. Pipeline, not likes. The stall map tells you what to fix next quarter.
Most ABM starts at step five and wonders why the room stays quiet. The first four moves are the ones that decide whether the fifth lands.
Three people have to say yes. Here is what each one gets.
This section is the deliverable. Account-and-persona-specific messaging is what you are reading right now. Forward this page to the other two and watch whether they find their own answer.
Founder or CEO
Is this a real bet, or another expense?
The arithmetic on your named-account list, against the cost of the alternative. It is a fraction of an enterprise ABM hire, and it starts in a fortnight rather than nine months from now.
VP of Growth or Marketing
Does this make my number, or make my life harder?
It plugs into the motion you already run. We will tell you what it replaces and what it does not touch, before you sign.
Head of Demand or ABM
Is this real ABM, or content marketing wearing a badge?
The account research, the message matrix per persona, the CRM mechanics, and who governs every send. Judge it on the artifacts.
We have been on the other side of the table.
Our founder Grace built and ran enterprise go-to-market, marketing, and product launches from the inside: Microsoft, Pfizer, and Canon.
ICP research and buyer interviews, full-funnel work, conversion, performance marketing, and the account-based motion itself. Not as their agency. As the person in the committee, watching a vendor deck fail in real time because it was written for a persona instead of a person.
That is what we run on now. Not a template. Fifteen years of knowing how the room actually decides, put to work on your accounts, with agents doing the volume and you governing every send.
Three ways in
Enterprise GTM Audit
Your funnel, your ICP, and your named-account list, read by someone who has run this inside enterprise. You leave with the map, whether or not we work together.
$2,500, one-off
See the auditEnterprise ABM
The messaging layer, running. Account research, per-persona content, and committee messaging across your named-account list, in your voice, on agents you own.
$8,000 per month, three-month minimum
See Enterprise ABMEnterprise GTM OS
The whole motion. ICP research, funnel audit, conversion, performance marketing, outbound, CRM, and governance, run across the list. By application.
By application, quoted on the call
Apply for GTM OSThe alternatives are a hire, an agency, or another quarter of guessing
A hire takes three months to find and six to ramp, and the risk is yours if they are the wrong person. An agency brings a team, an account manager in between, and a system that leaves when they do. Guessing is free, and it is the one most teams pick. The numbers are all on the pricing page.
Building your own pipeline, on your own?
Pipeline OS is the same thinking, productised. Positioning, the agent team, and the distribution system, built for independent builders and operators. You run it, with our systems. No retainer, no calendar dependency, no agency.
Winning the room takes four things
An enterprise account moves when four things are true at once. You know which accounts are live right now. You have the architecture to reach every seat in the room. You have the foundation that makes a message specific instead of generic. And you have the judgment to know what each person needs to hear. Here is someone on each.
"Thank you for collaborating and sharing your expertise on our project, GenAI Account-Based Marketing. It has been a pleasure working with you, and we look forward to future collaboration."
"Grace did a great job providing an overall framework for how to set goals for AI projects, define workflows, and establish governance. She combined this with live demos on building agents for surfacing prospects that match your ICP, establishing an outbound sequence of LinkedIn or email communications, and developing content for various platforms."
Craig Premo, Director of Marketing, RosmanSearchGoals, workflows, governance, agents that surface accounts matching your ICP, and the outbound behind them. That is the Committee Method, listed back to us by a Director of Marketing.
"Hands-on and interactive. Good at showing that it is possible to build a stable context structure and then interesting content from small everyday snippets like transcripts."
Maibritt Harritz Grosen, Chief Operations Officer, ClearwaterThe stable context structure decides everything downstream: whether your agents write for one named seat, or for everyone and therefore no one.
"Grace is an inspiring leader with a real gift for making complex ideas feel clear and approachable. Whether you are just starting out or looking to take things to the next level, her guidance and insights are incredibly valuable. I would highly recommend her to anyone looking to deepen their understanding of AI strategy or leadership."
Toey Chitmanasak, Regional CRM & Data Manager, MichelinShe runs CRM and data regionally at Michelin, the kind of function your enterprise deals have to pass through to close.
What you are actually thinking
Grace built and ran enterprise GTM from inside Microsoft, Pfizer, and Canon. She has sat in the committee your reps are trying to reach, and watched the vendor deck fail in the room. That is the view this method is built on, the buyer side, not the agency side. And rather than ask you to take it on faith, the audit lets you test how we think on your own accounts before you spend anything real.
An agency retainer buys you output. When it ends, you have a folder of assets and you are back where you started. Ours builds you an agent system on your own stack, and it is yours to keep when we are gone. You are also not paying for a floor: no account manager between you and the work, no bench to feed. What you give up with us is capacity. We run a handful of these at once, not thirty.
Enterprise ABM is the messaging layer: account research, per-persona content, and committee messaging across your named-account list. Enterprise GTM OS is the whole motion: ICP research, funnel audit, conversion, performance marketing, outbound, CRM, and governance. Land with ABM, expand into GTM OS when the message is proven.
You own it. Every agent, prompt, and playbook is built on your own stack and handed over. When we are done, the capability stays with you.
A fair question, and one most boutiques dodge. Everything runs on your accounts, not ours. The system, the context files, and the agents are yours from month one, so the work does not stop if we do. We agree the continuity terms before we start.
No. You will notice we do not name a single client, or publish anyone else internal structure, anywhere on this site. What we sell is our own judgment on how enterprise committees decide. Not other people confidential information. That rule protects you too.
Land in enterprise, or find out why you are not.
Start with the audit and you keep the map either way. If it turns out you do not need us, we will tell you that on the call.