B2B agentic AI
that drives conversion
For B2B growth leaders and independent consultants. We build the agentic growth system, web, content, outreach, and CRM, that turns your traffic into conversion and pipeline, all the way to the enterprise buying committee. On agents you own and govern, not another tool you rent.
Free and live. Watch the system get built, no pitch.
The agent flywheel
The whole agent team in one loop, with evaluation and governance in the middle. It builds the experience, runs the outreach, and measures what converts, and it compounds every cycle.
The signal says who is ready to buy now.
Content builds the pages and journeys that convert.
Paid warms the buyer before you arrive.
Outbound lands on a buyer already reading you.
What converts sharpens the next signal.
Trusted by teams and leaders at
Keynoted and chaired at
3,000+ professionals trained, with learners from Google, Microsoft, and Meta.
"What sets her apart is her strategic insight into how AI can be practically used to drive real business outcomes. She bridges the gap between innovation and implementation."
Michael Hughes, Head of Conference, AI & Big Data ExpoYour work does not compound into pipeline, and generic AI is not the fix.
You are getting visitors, running content, sending outreach. But it does not compound into pipeline. AI comes back generic and off-brand, so it does not move the buyer. Nothing is measured, so you cannot tell what to fix. And at the top end, the enterprise deals stall at a buying committee you cannot see. The answer is not another tool. It is a system that builds the experience, runs the outreach, and measures what converts.
- Traffic and content come in, but they do not compound into pipeline
- AI comes back generic and off-brand, so it does not move the buyer
- The funnel leaks, and you cannot see exactly where
- At the top end, enterprise deals stall at a committee you cannot see
The system, in six moves
From your brand to a measured, converting experience. Set it up once, and it builds, runs, and measures the work every week, with you governing every send.
- 01
Set the foundation
Your brand, voice, and ICP set up once as context the agents read first. Every page, journey, and message comes back on brand, not generic AI.
- 02
Build the experience
Landing pages, web journeys, and content designed and built to convert, on your brand, in Claude. No generic template to fight into shape.
- 03
Find the signal
Who is ready to buy from you now: the visit that repeated, the reply that warmed, the account that just changed, and who sits on the buying committee. Signals, not spray.
- 04
Run the outreach
Personalised outbound and follow-up that starts real conversations and multi-threads the committee, on agents you own. A human approves every send.
- 05
Measure what converts
Analytics on every page and journey, so you see what converts and where it leaks. The CRM agent tracks each lead and tells you who to follow up.
- 06
You stay the governor
You keep the judgment and the final yes. The repetitive middle goes to the agents. That is what makes it a system, not a task list.
Most people stop at step three and wonder why nothing compounds. The foundation and the governance are what make the rest hold together.
Built for B2B teams and the experts who serve them
B2B growth and marketing leaders
You own a number with a lean team. Run research, content, outreach, and CRM as one governed system that drives conversion and pipeline, without more headcount.
Fractional and independent consultants
You serve B2B clients on your own. Run the system on your own pipeline and for your clients, and grow without trading more hours for more revenue.
B2B SaaS teams going up-market
Your mid-market motion stalls at the enterprise buying committee. We install the account-based motion that wins the committee. Phase 2, by application.
We led web and conversion inside the biggest companies
Our founder Grace spent fifteen years leading web, e-commerce, and conversion inside Microsoft, Pfizer, and Canon. The credibility engine, not the pitch.
Up to 50% conversion uplift
E-commerce and CRO across Microsoft 365, Surface, and Xbox, through A/B testing and UX experimentation.
90%+ growth, 12 markets
Analytics rebuilt, then performance marketing, e-commerce, and CRM driven across the region.
$2B+ revenue influenced
Checkout and funnels rebuilt to convert, then the whole motion rebuilt as an agentic system she runs herself.
She left to build her own business, and runs it on the exact system we teach. Not theory from the sidelines.
Operators, running their own growth
Founders, consultants, and marketers who built the system on their own business.
"Hands-on and interactive. Good at showing that it is possible to build a stable context structure and then interesting content from small everyday snippets like transcripts."
Maibritt Harritz Grosen, Chief Operations Officer, ClearwaterThe stable context structure decides everything downstream: whether your agents sound like you, or like generic AI written for everyone and therefore no one.
"Really useful course, whether you're new to AI agents or already have some experience. It meets beginners where they are and still gives intermediate users real depth. You walk away with working agents you can refine and start using right away."
Geraldina Scarascia Olson, Fractional Marketing LeaderA fractional leader who left with working agents, not notes.
"For the past few months, Grace has been helping me launch my data science consulting business. She has shown me practical ways to get in front of customers and clearly communicate the value I provide. What stands out is how structured she is. She doesn't hand you a pile of ideas and wish you luck. A few months ago I had no clear path for turning technical credibility into a client-facing business. Today I have a marketing plan, a public presence, and a pipeline of opportunities."
James Mott, Founder, James Mott Consulting (ex-IBM)A founder-consultant who turned deep technical credibility into a marketing plan, a presence, and pipeline. That is the front door working.
Teams, on the account-based motion
Leaders running the account research, the committee messaging, and the CRM behind it.
"Grace did a great job providing an overall framework for how to set goals for AI projects, define workflows, and establish governance. She combined this with live demos on building agents for surfacing prospects that match your ICP, establishing an outbound sequence of LinkedIn or email communications, and developing content for various platforms."
Craig Premo, Director of Marketing, RosmanSearchGoals, workflows, governance, agents that surface prospects matching your ICP, and the outbound behind them. That is the agentic growth system, listed back to us by a Director of Marketing.
"Thank you for collaborating and sharing your expertise on our project, GenAI Account-Based Marketing. It has been a pleasure working with you, and we look forward to future collaboration."
"Grace is an inspiring leader with a real gift for making complex ideas feel clear and approachable. Whether you are just starting out or looking to take things to the next level, her guidance and insights are incredibly valuable. I would highly recommend her to anyone looking to deepen their understanding of AI strategy or leadership."
Toey Chitmanasak, Regional CRM & Data Manager, MichelinShe runs CRM and data regionally at Michelin, the kind of leader who can tell a real system from a demo.
Two ways in
Run the growth system yourself on a subscription you own, or have us install the enterprise ABM motion with your team.
Run it yourself
The running growth system, productised. Drive conversion and predictable pipeline on a subscription you own, month to month. We build it, you run it.
See Conversion OSWin the buying committee
For B2B SaaS teams whose mid-market motion stalls at the enterprise buying committee. The account research, messaging, and GTM that move the committee, installed as a done-with-you engagement. By application. Start with the audit.
See Enterprise ABMWhat you are actually thinking
B2B teams and the experts who serve them. B2B growth and marketing leaders, fractional and independent consultants, and, at the top end, B2B SaaS teams going up-market to the enterprise buying committee. If you own a number and a pipeline that has to grow, this is built for you.
Yes. Everything is directed in plain language, no code. Where code is involved, AI writes it and we teach you how to direct it. The method, context and specs before build, is exactly what makes the output good.
It runs on Claude and your own stack: your site, your CRM, your accounts. We build the agents where your work already lives, connect them to the tools you use, and hand everything over. Nothing depends on a platform of ours.
There is no engineering project. You start with a free session, then we build the system with you in plain language over a handful of working sessions. You see the first pieces working early, not after a three-month implementation.
Grace led web, e-commerce, and conversion inside Microsoft and Canon: up to 50% month-on-month conversion uplift through A/B testing and UX experimentation, and more than $2B in revenue influenced. She now runs her own business on the exact system we teach, in public.
Because we measure it. Analytics on every page and journey, conversion tracked stage by stage, and the CRM watching every lead. You see what converts and what leaks, not a vanity dashboard.
You own it. Every agent, prompt, and playbook is built on your own stack and handed over. When we are done, the capability stays with you, and it compounds on the next project.
You do, and yes. Every agent runs on your own accounts, not ours, so your data never leaves your control. A human approves every send, and nothing publishes itself. You keep the governance, always.
Yes, as a separate engagement. For B2B SaaS teams whose mid-market motion stalls at the buying committee, we run Enterprise GTM and ABM, by application. It is the top of the ladder, reached by referral, not the starting point.
Bring your expertise. We build the system.
Start with a free session and watch the system get built, or go straight to Conversion OS and run it on your own business. Either way, you leave with something working, not a deck.