Agents that turn buyer signals into
conversion
For B2B growth and marketing leaders: we build, optimize, and grow the agents that read every buyer signal and turn it into conversion and pipeline, in your voice, on your own stack, measured at every stage.
The agent flywheel
The whole agent team in one loop, with evaluation and governance in the middle. It turns your traffic, and your named accounts, into pipeline, and it compounds every cycle.
The signal says who is ready to buy now.
Content builds the pages and journeys that convert.
Paid warms the buyer before you arrive.
Outbound lands on a buyer already reading you.
What converts sharpens the next signal.
Trusted by teams and leaders at
Keynoted and chaired at
Your traffic and your accounts do not convert, and generic AI is not the fix.
You have the traffic, and your best accounts are on the list. But it does not turn into pipeline. Generic AI does not move the buyer, nothing is measured, and at the top end the deal stalls at a committee you cannot see. The answer is not another tool. It is agents you own that build what converts, and get sharper every cycle.
- Traffic comes in, but it does not convert into pipeline
- Your biggest accounts get the same generic experience as everyone
- AI comes back generic and off-brand, so it does not move the buyer
- Nothing is measured, so you cannot see where it leaks
It runs on signals, in a loop
Every buyer move is a signal. The agents watch the signals, fire the converting move, find where signals leak, fix it, and loop what worked back in, so conversion compounds instead of resetting. You govern every send.
Watch the signals, live.
Every visit, click, and account move is a signal that a buyer is warming. The agents watch them on your own stack and score which ones are ready to move.
The signal fires the converting move.
A ready signal triggers the right response: the page, the message, the next step, built in your voice and matched to what that buyer just did. No generic blast.
See exactly where the signal drops.
Read the funnel stage by stage, on your real analytics, and flag every signal that leaks, with its cause and its fix. This is the audit the rebuild starts from.
Rebuild what converts, wherever it leaks.
Not just a landing page. We rebuild whatever the signal needs, a page, a full funnel, or an outreach channel, in your voice, with proof beside the ask and one clear next step. Built with you, on your own stack.
What converted feeds the next cycle.
Every win becomes fresh signal the loop learns from, so each round sharpens the next. Conversion compounds instead of starting cold every time.
One loop. It compounds every cycle.
You stay the governor. Nothing ships without you. The agents run the loop; you own it.
Built for B2B growth and marketing leaders
B2B growth and marketing leaders
You own a number with a lean team. Turn your traffic into conversion and pipeline, on agents you own, without more headcount.
Fractional and independent consultants
You serve B2B clients on your own. Run the conversion agents on your own pipeline and for your clients, and grow without trading more hours.
B2B SaaS teams going up-market
Your mid-market motion stalls at the enterprise buying committee. We build the account agents that convert the committee. Phase 2, by application.
Our team led growth inside the biggest companies
Our team led growth, sales, and conversion-led marketing and analytics inside Microsoft, Pfizer, Canon, and IBM, across fifteen years and more than $2B in influenced revenue. The credibility engine, not the pitch.
Up to 50% conversion uplift
E-commerce and CRO across Microsoft 365, Surface, and Xbox, through A/B testing and UX experimentation.
90%+ growth, 12 markets
Analytics rebuilt, then performance marketing, e-commerce, and CRM driven across the region.
Machine learning and AI engineering
The Data and AI engineering behind agents that ship in production, not demos that stall in a slide.
Grace left to build her own business, and runs it on the exact system we teach. Not theory from the sidelines.
Operators, running their own growth
Founders, consultants, and marketers who built the system on their own business.
"Hands-on and interactive. Good at showing that it is possible to build a stable context structure and then interesting content from small everyday snippets like transcripts."
Maibritt Harritz Grosen, Chief Operations Officer, ClearwaterThe stable context structure decides everything downstream: whether your agents sound like you, or like generic AI written for everyone and therefore no one.
"Really useful course, whether you're new to AI agents or already have some experience. It meets beginners where they are and still gives intermediate users real depth. You walk away with working agents you can refine and start using right away."
Geraldina Scarascia Olson, Fractional Marketing LeaderA fractional leader who left with working agents, not notes.
"For the past few months, Grace has been helping me launch my data science consulting business. She has shown me practical ways to get in front of customers and clearly communicate the value I provide. What stands out is how structured she is. She doesn't hand you a pile of ideas and wish you luck. A few months ago I had no clear path for turning technical credibility into a client-facing business. Today I have a marketing plan, a public presence, and a pipeline of opportunities."
James Mott, Founder, James Mott Consulting (ex-IBM)A founder-consultant who turned deep technical credibility into a marketing plan, a presence, and pipeline. That is the front door working.
Teams, on the account-based motion
Leaders running the account research, the committee messaging, and the CRM behind it.
"Grace did a great job providing an overall framework for how to set goals for AI projects, define workflows, and establish governance. She combined this with live demos on building agents for surfacing prospects that match your ICP, establishing an outbound sequence of LinkedIn or email communications, and developing content for various platforms."
Craig Premo, Director of Marketing, RosmanSearchGoals, workflows, governance, agents that surface prospects matching your ICP, and the outbound behind them. That is the agentic growth system, listed back to us by a Director of Marketing.
"Thank you for collaborating and sharing your expertise on our project, GenAI Account-Based Marketing. It has been a pleasure working with you, and we look forward to future collaboration."
"Grace is an inspiring leader with a real gift for making complex ideas feel clear and approachable. Whether you are just starting out or looking to take things to the next level, her guidance and insights are incredibly valuable. I would highly recommend her to anyone looking to deepen their understanding of AI strategy or leadership."
Toey Chitmanasak, Regional CRM & Data Manager, MichelinShe runs CRM and data regionally at Michelin, the kind of leader who can tell a real system from a demo.
Three ways in
Lift the funnel you already have with a one-off build, run and grow it with us on a subscription, or install the enterprise ABM motion for your biggest accounts.
Lift what you have
A one-off: we audit your funnel, find where it leaks, and rebuild what converts with you. A measured lift on the traffic you already have.
See Conversion UpliftRun and grow it
The running system, done with you. Ongoing growth and operation on a subscription you own, so the foundation compounds every month.
See Conversion OSWin the buying committee
For B2B SaaS teams whose mid-market motion stalls at the enterprise buying committee. The account research, messaging, and GTM that move the committee, done with your team.
See Enterprise ABMWhat you are actually thinking
Primarily B2B growth and marketing leaders who own a number and a pipeline that has to grow. Also the fractional and independent consultants who serve them, and, at the top end, B2B SaaS teams going up-market to the enterprise buying committee.
Yes. Everything is directed in plain language, no code. Where code is involved, AI writes it and we teach you how to direct it. The method, context and specs before build, is exactly what makes the output good.
It runs on Claude and your own stack: your site, your CRM, your accounts. We build the agents where your work already lives, connect them to the tools you use, and hand everything over. Nothing depends on a platform of ours.
There is no engineering project. You start with a free session, then we build the system with you in plain language over a handful of working sessions. You see the first pieces working early, not after a three-month implementation.
Grace led web, e-commerce, and conversion inside Microsoft and Canon: up to 50% month-on-month conversion uplift through A/B testing and UX experimentation, and more than $2B in revenue influenced. She now runs her own business on the exact system we teach, in public.
Because we measure it. Analytics on every page and journey, conversion tracked stage by stage, and the CRM watching every lead. You see what converts and what leaks, not a vanity dashboard.
You own it. Every agent, prompt, and playbook is built on your own stack and handed over. When we are done, the capability stays with you, and it compounds on the next project.
You do, and yes. Every agent runs on your own accounts, not ours, so your data never leaves your control. A human approves every send, and nothing publishes itself. You keep the governance, always.
Yes, as a separate engagement. For B2B SaaS teams whose mid-market motion stalls at the buying committee, we run Enterprise GTM and ABM, by application. It is the top of the ladder, reached by referral, not the starting point.
Bring your expertise. We build the system.
Start with a free session and watch the system get built, or go straight to Conversion OS and run it on your own business. Either way, you leave with something working, not a deck.