The growth system for teams selling into enterprise.
Account-based growth was always right and always too slow: quarters of work, a platform licence, and headcount you do not have. We architect, build, and support the agentic operating system that does the same work in days, run by your own team on the tools you already own.
Trusted by teams and leaders at
"Grace did a great job providing an overall framework for how to set goals for AI projects, define workflows, and establish governance. She combined this with live demos on building agents for surfacing prospects that match your ICP."
Craig PremoDirector of Marketing, RosmanSearch"Grace is probably one of the best presenters I've learned from. I attend a lot of sessions just as background, and Grace's sessions always draw me in."
Logan Mathew JungAnalytics Manager, Meta"Grace is an inspiring leader with a real gift for making complex ideas feel clear and approachable. Whether you are just starting out or looking to take things to the next level, her guidance and insights are incredibly valuable."
Toey ChitmanasakRegional CRM and Data Manager, Michelin"Hands-on and interactive. Good at showing that it is possible to build a stable context structure and then interesting content from small everyday snippets like transcripts."
Maibritt Harritz GrosenChief Operations Officer, Clearwater"This course put structure around things I'd been doing by feel. Grace's frameworks build on each other; every module sharpened the last, and she makes strategy and AI in marketing converge in a way that's practical."
Tania MillanSr. Manager, Digital Experience and Strategy, Forum Health"Really useful course, whether you are new to AI agents or already have some experience. It meets beginners where they are and still gives intermediate users real depth. You walk out with working agents you can refine and start using right away."
Geraldina Scarascia OlsonFractional Marketing LeaderBig enough to chase enterprise deals. Too small to staff for them.
Four sentences we hear on almost every call. If any of them is yours, the rest of this page is written for you.
We cannot cover the accounts we already have, let alone a new segment.
The list keeps growing and the team does not. Coverage gets rationed, quietly, and the accounts that lose out are the ones nobody had time to reach.
Pipeline goes quiet in the middle and we find out at quarter end.
Nobody watches the long middle. By the time it gets attention it is too late to act on, and the forecast was wrong for weeks.
It takes us six weeks to get a new segment campaign-ready.
Every segment is rebuilt from near-scratch, because nothing from the last one was written down in a form anything can reuse.
Everyone uses AI, and none of it compounds.
Individual drafting from a blank context, every time. Nothing written this quarter makes next quarter cheaper, and two people describe the same product two different ways.
None of that is a discipline problem. A team of three cannot cover four segments by working harder at it, and more headcount only moves the ceiling.
Find the gap first. Build only what closes it.
Nothing gets built before we know what is actually slowing you down. Four steps, in this order, every time. Open any of them to see what it produces.
Understand the business, the gaps, and the priorities
What you are measured on this quarter, what is in the way, and which of it actually matters. Priorities before process, because a faster version of the wrong work is still the wrong work.
One page your leadership already agrees with: the number that matters this quarter, and the two or three things standing in front of it.
Audit the growth system, end to end
An operational audit of how growth and marketing actually run: how work enters, who touches it, where it waits, and what it costs in hours before anything reaches a buyer.
Your workflow drawn out with the waiting time on it, which is usually the first time anyone has seen the whole thing on one page.
Find the bottleneck
One constraint usually sets the pace of everything else. Naming it is what stops a year being spent optimizing the parts that were never the problem.
The one constraint, named, with the evidence next to it. Often it is not the step anyone expected, and that is the point of measuring rather than guessing.
Decide what actually closes it
An agentic AI workflow, straightforward automation, or something that is not AI at all: a process change, a decision nobody has made, or a person. We will say which, including when the answer is that you do not need us.
A recommendation with an owner and one number against it, in writing. If the honest answer is that AI is not the fix, that is what the recommendation says.
Five capabilities, one operating model.
Each one adds capability your team did not have and removes a friction point it was carrying. Every one is the same four boxes with different contents, which is why the fifth takes an afternoon rather than a quarter. Open any of them.
The knowledge layer
Not a capability so much as the floor the other five stand on, which is why it is built first and built in the room. Positioning, ICP, proof, objections, regulatory context. Every capability reads it before it writes anything.
Built first. Nothing else works without it.
Architect it, build it, then keep it supported.
Most teams start with Team Training, where the system gets architected and the first capability gets built. Agentic Partner is the support layer for the ones who want the rest built alongside them.
Team Training
Private to your team, scoped to the groupYour growth team architects the five capabilities and builds the first one live, on a real account someone in the room already knows. Nothing is practiced on sample data, so what gets built is running on Monday.
- Five capabilities architected on your own pipeline
- One of them running before the second session ends
- A scorecard and a 90 day build order, in writing
Agentic Partner
Scoped on the callTeam Training makes it possible. This carries it. Monthly build sessions on your live pipeline, architecture review, deployment support while your team builds the next capability, and the roadmap that decides which one comes next.
- Something ships every month
- Architecture review, so nothing quietly ages out
- Coaching for each of the owners
Account-based growth used to cost quarters, a licence, and a headcount plan. That is the constraint that just broke.
Every growth leader already knows what good looks like at enterprise scale: real coverage of the accounts that matter, content that stays on message across a segment, and a pipeline nobody has to chase from memory. Almost nobody runs it, because the traditional route is a six-figure platform, an agency retainer, or a hiring plan, and then two quarters before anything ships. The work was never wrong. The cost of doing it was.
The first buyer in an account
The manual motion. Expensive. Research, narrative, proof, objections
The second through fifth buyer
The manual motion. Each nearly as expensive as the first, so it never happens
The second account in a segment
The manual motion. Rebuilt from near-scratch
The second segment
The manual motion. Four to six weeks to campaign-ready
The long middle of a deal
The manual motion. Unwatched until quarter end
Not every deal is reachable by a growth system.
In any enterprise book a real share of the gap sits behind licensing, accreditation, procurement sequencing, and internal stalls that no campaign moves. Those get named, with owners, and the system is held accountable for everything else. Saying it in August is what makes the scorecard credible in December.
Four people have to say yes. Here is what each one gets.
This section is the deliverable. Messaging written per seat is exactly what you are reading. Forward this page to the other three and watch whether they find their own answer without asking you.
CEO or CMO
Is this a real bet, or another AI expense?
It is signed on your own authority. No vendor onboarding, no security questionnaire, no procurement cycle, and no platform to migrate onto. The whole ladder is published, so you know what the next step is before you take the first one.
VP or Head of Marketing
Does this make my number, or make my life harder?
It runs on the stack you already own and the accounts already on your list. Your team does not learn a new platform, and three numbers get baselined before anything starts.
Your senior growth leaders
Can we actually build it, and do we keep it?
You build it in the room, in plain language, on your own account. Every prompt, context file, and workflow stays in your workspace.
Sales leadership
Is this another report nobody asked for?
Better-prepared conversations on the accounts your team is already working, and marketing finally covering the roles nobody had time to reach. Not a dashboard.
You own the system, from day one.
Yours on handover
Every prompt, context file, and workflow sits in your own workspace. There is no platform of ours to stay subscribed to in order to keep using what you built.
Hiring it is fragile
A senior GTM hire is roughly $180,000 loaded, three months to find, six to ramp, and the capability leaves when they do. Most companies in this position have already run that experiment.
Outsourcing it does not compound
An agency builds the campaign, keeps the method, and re-charges for the next one. The knowledge layer that makes the second segment cheap never forms.
A human governs every send
A named Operator, Reviewer, and Approver on every capability. Nothing publishes itself, in the room or afterward.
The asset that makes account two cheaper than account one is approved, structured, reusable truth, and it only accumulates if it lives inside your company.
What leaders are saying
Growth, marketing, and operations leaders who built the system themselves. The longer stories sit behind these: what each team was stuck on, what they built, and what actually moved.
"Grace did a great job providing an overall framework for how to set goals for AI projects, define workflows, and establish governance. She combined this with live demos on building agents for surfacing prospects that match your ICP."
Craig PremoDirector of Marketing, RosmanSearch"This course put structure around things I'd been doing by feel. Grace's frameworks build on each other; every module sharpened the last, and she makes strategy and AI in marketing converge in a way that's practical."
Tania MillanSr. Manager, Digital Experience & Strategy, Forum Health"Hands-on and interactive. Good at showing that it is possible to build a stable context structure and then interesting content from small everyday snippets like transcripts."
Maibritt Harritz GrosenChief Operations Officer, Clearwater"Grace is an inspiring leader with a real gift for making complex ideas feel clear and approachable. Whether you are just starting out or looking to take things to the next level, her guidance and insights are incredibly valuable."
Toey ChitmanasakRegional CRM & Data Manager, Michelin"Really useful course, whether you are new to AI agents or already have some experience. It meets beginners where they are and still gives intermediate users real depth. You walk out with working agents you can refine and start using right away."
Geraldina Scarascia OlsonFractional Marketing Leader"Grace is probably one of the best presenters I've learned from. I attend a lot of sessions just as background, and Grace's sessions always draw me in."
Logan Mathew JungAnalytics Manager, Meta"For the past few months, Grace has been helping me launch my data science consulting business. She has shown me practical ways to get in front of customers and clearly communicate the value I provide. What stands out is how structured she is. She doesn't hand you a pile of ideas and wish you luck. A few months ago I had no clear path for turning technical credibility into a client-facing business. Today I have a marketing plan, a public presence, and a pipeline of opportunities."
James MottFounder and CEO, James Mott Consulting"Grace is over-the-top knowledgeable. I highly recommend her training. This one specifically would be beneficial for any team to start building out their automation, workflows and agents. I will be introducing this to our internal social media team to help their overwhelm on time."
Sue RandallPrincipal and Creative Director, Only Eye Design"Grace is an amazing mentor with a deep understanding of AI and its applications. Her insights into using automation for marketing workflows and integrations have been invaluable to me."
Martha CruzMarketing Manager, SPI BorescopesWhat you are actually thinking
A license is a tool. This is the operating model that decides what to build for your pipeline, which approved truth it reads first, who reviews it before it acts, and which number it reports. It runs on whatever models and tools you already pay for. Tools change every quarter. The model does not.
The honest question back is: what is still running from it? A generic session teaches the tool on someone else’s examples. This builds one capability live on a real account of yours, hands it to a named owner, and attaches one number to it before anyone leaves the room.
Yes, and we would rather say so than pretend. The difference is whose truth it starts from and who decides. Every capability reads your approved knowledge layer, and a named human approves before anything moves.
Then the capability is in the system and the library, not in the person. That is the whole reason a team of leaders builds it rather than one, and why everything sits in your own workspace.
Ten more on the Team Training page.
Run enterprise-scale growth with the team you already have.
Multi-session and multi-hour, scoped to your team, on your own accounts. Your team leaves with the five capabilities architected, the first one running, and one number against each.