Training and coaching for AI-native teams

Train your team to turn AI into real pipeline and revenue

We train and coach product, growth, and marketing teams to run agentic AI across the funnel. Hands-on, on your own workflows, and proven in our own business first.

Free lightning sessions, a weekly newsletter, and playbooks. Start where you are.

$2B+revenue influenced
95%adoption in six weeks
3,000+leaders trained and coached
10,000+leaders educated at global AI events and keynotes
The problem

You bought AI tools. You still do not have a system.

The old way is one task, one prompt, one tool. Scattered prompts, a different chat window every time, an AI that forgets everything by Monday. It works like an intern. Helpful, supervised, forgetful. The lag between spotting a signal and acting on it stretches into weeks. Tools are not a system. Without one, AI never compounds into growth.

It is not about the tooling. It is about the architecture, the workflow, and the design.
Who it is for

Built for the people who own a number

Product managers and leaders

You own the product, its adoption, and the AI bet behind it.
  • Turn product signals into agents that act on them
  • A growth loop that compounds, not a pile of tools
  • Governance that keeps a human accountable
What we do

Two ways we make your team AI-native

Train the team to run the system, or coach the leaders who own it. Teams often start with one and add the other.

Service 01 · Train and run

Agentic Growth Engine

We train your team to run the AI agents behind your demand engine, so it drives real pipeline they can sustain.

  • Research and lead agent that surfaces and scores demand
  • Content and outbound agents that fill the pipeline
  • A CRM agent that watches every deal
  • Governance that keeps a human accountable
Explore this service
Service 02 · Coach and govern

AI-Native Enablement

We coach your marketing, growth, and product team to run and govern agentic AI, so the capability stays in-house.

  • Hands-on enablement for your team in Claude
  • Playbooks and a governance framework
  • Adoption plan with sentiment-based measurement
  • Leadership coaching for the people who own it
Explore this service
How it works

A sprint to learn, a partnership to grow

PHASE 1

Map

A strategy call and audit. We find where AI can drive pipeline and what your team should learn first.

PHASE 2

Train

A focused sprint. Your team learns to run agentic AI on its own workflows, with governance and a 90-day roadmap.

PHASE 3

Coach

We coach the team every month, report on adoption, and level them up to own it.

Case studies

Growth we have delivered

$2B+
revenue influenced across the growth function
Microsoft
90%+
YoY growth led across EMEA
Canon EMEA
$0 to $105K
monthly revenue, a fintech app scaled from zero
Fintech app
Testimonials

What leaders say after training with us

James Mott
James Mott
AI & ML Consultant (ex-IBM)

"A few months ago I had no clear path for turning technical credibility into a client-facing business. Today I have a marketing plan, a public presence, and a pipeline of opportunities."

Consulting
Tania Millan
Tania Millan
Sr. Manager, Digital Experience & Strategy, Forum Health

"This course put structure around things I'd been doing by feel. Grace's frameworks build on each other, every module sharpened the last."

Cohort
Craig Premo
Craig Premo
Director of Marketing, RosmanSearch

"Grace did a great job providing an overall framework for how to set goals for AI projects, define workflows, and establish governance."

Cohort
Jamaal Davis
Jamaal Davis
Inclusive Designer, Jamaal.digital

"This course helped me see AI agents less as tools and more as an operating system for how a business thinks, executes, and learns."

Cohort
Geraldina Scarascia Olson
Geraldina Scarascia Olson
Fractional Marketing Leader

"Really useful course, whether you are new to AI agents or already have some experience. It meets beginners where they are and still gives intermediate users real depth."

Cohort
Maibritt Harritz Grosen
Maibritt Harritz Grosen
COO, Clearwater

"Hands-on and interactive. Good at showing that it is possible to build a stable context structure and then interesting content from small everyday snippets like transcripts."

Cohort
Engagements

Designed for outcomes, priced for partnership

Training sprints start at $4,900. Ongoing coaching then runs as a $1,000 / month subscription.

See pricing
Start here · free and low cost

Start learning the system today

Not ready for an engagement? Learn the same system through the program. The best place to start, and where a lot of clients begin.

FreeLightning Sessions · watch a full system run live
Cohort· learn to run the full agent team with a group
Workshops· hands-on, learn to run one agent in a day
The newsletter

One lesson a week on agentic marketing, growth, and CRM

Specific, practical, honest about the learning curve. Where we teach the systems before we sell them.

Let us look at your growth engine together

A 30-minute strategy call. We map where AI can drive pipeline, and whether training your team makes sense.